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Why Google will never lose February 7, 2010

Posted by CK in IT.
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Because they understand what users need.

I just found out that, if I search in Google Maps for “κάρλοβι βάρι” (this is Karlovy Vary, the Czech town written in Greek without any sort of strict/standardized mapping between the two alphabets), I actually get the map I want. I knew if I searched for a Greek street using Greek alphabet I would get the result I wanted, even if it’s in their database in English. But for places outside Greece, I did not expect this. I assume that they normalize between different languages and search for the result of this normalization (which is probably in English). Amazing.

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